Launching, unfortunately, is not an exact science. Two copywriters can use the exact same plan to launch their new ecourses and have drastically different results.
That’s because there’s no formula or blueprint that will ensure your results and any plan you follow should be specifically tailored to your business.
Still, over the years, I have found 6 mistakes that can doom your launch to less-than-stellar results and I created the following video to share them with you.
Reasons Launches Sometimes Fail
The 6 things I’ve seen ruin a someone’s launch results are:
1. Not validating an idea before launching.
I’m going to sound like a broken record on this one, but I can’t stress enough the importance of validating your ideas before launching them. Don’t guess what people want or need. Ask them.
2. Launching the right thing, but at the wrong time.
If you’ve validated your launch idea and it still doesn’t go well, maybe you’ve launched at a bad time for your audience. Don’t give up. Try tweaking and launching at different times of the year.
Get a copy of my Ultimate Launch Planning Guide.
3. Being too hands off when launching.
You can’t write a blog post or two, send a couple of tweets, and then think what you’re launching will sell out or fill up. I know; I’ve tried. Instead have more conversations with your perspective audience. A conversation will close a sale better than a tweet will.
4. Forgetting to tell people “why” what you’re launching matters.
No one will care about the features of your new product or service until you tell them how it can help them. Don’t get so caught up in talking about features that you forget to tell people about the benefits to them. How will it change their lives, make things easier, less stressful, etc?
5. Not having systems in place to support launch goals.
Have you thought through each step of the sales process from your customer’s perspective and then set it up to be as easy as possible? If people experience delays, poor customer service, or all manner of tech issues when trying to buy or register, word will spread and your efforts will be undermined.
6. What you launched wasn’t very good.
If the quality of the product or service you’ve launched isn’t very good, people will talk. They will tell friends and, possibly, leave you poor reviews. It pays to beta test and quality check before jumping into a full-scale launch.
Are You Ready to Launch?
The good news is that no launch is really a “failure” if you learn from it, tweak it, and launch again (and perhaps again and again) to find your sweet spot.
If you’d like to learn more about launching and how to make your own DIY launch plans, I have something that will help:
The Ultimate Launch Planning Guide
No more winging it. No stress, confusion, or formulas.
The guide is packed with invaluable insights and goes step-by-step through planning a launch and marketing offers.